Navigating the ever-evolving marketing landscape can be daunting, but fear not!
We have over 40 years of experience making sense of all kinds of marketing - online, offline and everything in between. Marketing is a data-intensive and technology-enabled function. It is expected to be more of an intelligence agent for the organization and, therefore, must have ownership of technology and data management.
As privacy initiatives continue to become policy, knowing how to capture and activate first-party data from consenting users will become imperative to driving marketing success.
It has never been easier to add new channels to meet our customers where they are. However, maintaining that experience and first-party data is a challenge. Customers are no longer willing to handle that frustration. Where can you leverage your insights, data and technology to better improve your customer experience and transform that into competitive advantage?
OUR SERVICES
Building your marketing from bottom up.
Marketing Blueprint
The marketing transformation blueprint brings clarity, organization, and actionable insights to the strategic planning process, providing a comprehensive blueprint to establish a robust foundation for scalable growth and long-term success.
Take the first step in building a high-performance marketing strategy, identifying and addressing the elements that drive the most impact for your organization.
Marketing Data Design
We know that no two organizations are the same, so we don’t believe in a one-size-fits-all approach to developing solutions. Each organization has unique operation practices, is in different phases of its digital life cycle, and has unique audiences and goals.
We start each project with a diagnostic that, in simplified terms, allows us to answer the questions and determine a path forward customized for you and your organization's growth goals and needs.
Intelligence Dashboard
Our intelligence dashboard bridges the disconnect between marketing investment and key business goals. By providing a single source of truth, it helps you derive maximum value from your marketing investments.
We work to bring a unified look at all the different campaigns you have in the market and how they are supporting business revenue. Break out of spreadsheets by person or channel or product and streamline the impact you and your team are having on the organization.
Enablement Workshops
We are happiest when we leave our clients and their teams empowered to scale from the markitecture plans we create. Our workshops are designed to equip your team with the skills needed to leverage our solutions now and in the future.
From understanding data analytics to implementing personalized customer journeys and maintaining brand consistency, our workshops provide ongoing support for your team now and as it grows.
Brand Alignment
A brand is not a single product or service a company provides. Rather, it’s the positive emotions or impressions a customer experiences when they come into contact with that company. Simply put, your brand’s voice is a collective of your organization’s core values, and it often plays a key role in the success of your business.
If we lack consistency, we continually have to act like we are acquiring new customers because we are telling our story slightly differently each time, rebuilding our trust.
Customer
Experience Design
For those with a solid foundation with data and tooling, we focus on enhancing the customer experience.
Gone are the days of one-size-fits-all marketing. Today's customers crave personalized experiences that resonate with their individual needs and preferences. We'll delve deep into your qualitative and quantitative data to understand your customers (and potential customers) on a deeper level.
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