Brand Alignment
A brand is not a single product or service a company provides. Rather, it’s the positive emotions or impressions a customer experiences when they come into contact with that company. Simply put, your brand’s voice is a collective of your organization’s core values, and it often plays a key role in the success of your business.
Almost 65% of a company’s business comes from repeat customers, and 82% of companies agree that retention is cheaper than acquisition. If we lack consistency, we continually have to act like we are acquiring new customers because we are telling our story slightly differently each time, rebuilding our trust. Research shows that, on average, presenting a consistent experience increased revenue by 23%.
OUR APPROACH
How We Help
Step 1: Your Brand Alignment Assessment
Brand consistency across your organization amplifies results not just in sales but recruitment and retention. But maintaining that practice is challenging.
We conduct a comprehensive brand audit across your industry, customers and internal shareholders to determine opportunities to amplify your brand and reduce inconsistencies.
Step 2: Brand Amplification Strategy
Based on your brand audit, we create the next steps to strengthen your brand through enablement solutions for your teams, along with ongoing training to reinforce brand consistency.
Your brand is your most important asset and we want to ensure it stays that way.
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