Meet Your Markitects
Our
Values
Dynamic Innovation
We embrace change and continuously seek innovative solutions to drive growth and differentiation in the business landscape.
The options are always changing and we stay on top of these ever new opportunities to make your business exceed its own expectations.
Human-Centric Approach
We prioritize the human element in not just marketing but in business. We recognize that genuine connections are paramount in fostering long-lasting brand loyalty.
We harness the voice of your customers, internal and external, to make sure we are meeting their ultimate needs.
Transparent Integrity
We uphold honesty and transparency in all our interactions. We know we are stronger together rather than apart.
Silos have no place unless you are a farm. We make sure we democratize and share information to empower the greater organization.
Collaborative Growth
We believe in the power of collaboration and collective growth. We work hand in hand with our clients to realize shared success and build something greater together.
Our success is based on your success. We stand arm in arm alongside to meet our goals.
OUR PEOPLE
We're committed to turning our clients into digital leaders.
Heather Hough
Founder, CEO
A transformative leader with over two decades of experience crafting game-changing strategies for Fortune 500 companies, nimble startups and B2B enterprises across various industries.
Her secret sauce? A blend of data-driven insights and tech-savvy finesse that transforms brands, brings enviable customer experiences to life, boosts leads, and drives serious growth.
Her journey includes leadership positions at HanesBrands, Inc., where she helped lead digital transformation and brand innovation for iconic names like Hanes and Maidenform. Most recently she served as Chief Marketing Officer at a leading business and financial services firm. But that's not all—Heather's also donned hats in leadership positions from live entertainment, publishing, agencies, and consulting alike.
Heather is a graduate of the University of North Carolina at Charlotte and has also completed a Harvard Business School Executive Education program.
Victoria Hammond
Founder, COO
Victoria hates writing bios but she does love analyzing data and thinking through customer centric solutions to marketing and sales challenges.
Victoria relies on over twenty years of marketing experience in new business development, product development, attribution, media effectiveness, customer acquisition and engagement.
Her industry expertise is wide ranging from education to tourism, Fortune 500 to startup - most recently running marketing at a well-established finance company.
Today, Victoria works with growth-focused businesses to optimize their acquisition funnels and solve their marketing effectiveness challenges through smart data-driven programs.
Victoria is a graduate of Central Michigan University (fire up Chips) and has her MBA from Clemson University (go Tigers).
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