Establishing Marketing Operations for B2B Firm

As consultants for a prestigious 103-year-old professional services firm, we encountered a marketing landscape ripe for transformation. The existing setup lacked visibility into crucial metrics, hindering informed decision-making for web presence enhancement and demand generation.

Empowered by insights and market intelligence, we embarked on a journey to redefine the firm's brand positioning and customer targeting. Our goal was to create a cohesive, data-driven infrastructure capable of driving demand across diverse practice groups and industry verticals.

Problem:

Our client sought to revamp their web presence but faced challenges in understanding user experience, customer journey, and avenues for SEO and SEM optimization. They required a data-driven approach to inform design changes and enhance online visibility.

Opportunity:

Recognizing the need for a robust technical stack, we identified an opportunity to update tools for improved metrics visibility, testing frameworks, and vendor management for website redesign.

Results: 

We implemented advanced analytics tools including heat mapping, screen recording, and updated Google Analytics, providing invaluable insights into user behavior and friction points in the customer journey. Leveraging A/B testing, we iteratively refined website design, informed by paid search data to drive SEO-driven content creation. Additionally, we facilitated vendor collaboration for seamless design iteration while preserving analytics and SEO gains.

Our strategic approach resulted in a 70% surge in organic web lead generation within 12 months, translating to over $3 million in qualified leads. Furthermore, our content strategy and segmentation efforts led to a remarkable 244% increase in LinkedIn engagement, solidifying the firm's digital presence and market relevance.It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.